Book

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Stay Human books for print

Stay human - the book

I've had my fill of cold, corporate organisations treating their employees and customers like robots.

So I set out on a mission to make businesses more human.

I realised that when you deeply connect your culture and brand, you’ll give people the experiences they yearn for.

My first book, Stay Human, is landing soon and shows how to do that by aligning culture, brand and experience.

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Stay Human videos

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Transforming customer experience

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Ben Afia speaker showreel

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Stay Human podcasts

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Podcast

Stay Human podcast 1. Connecting culture, brand and experience

Podcast

Stay Human Podcast 2. Customer experience

Podcast

Stay Human podcast 3. Brand strategy

Stay Human articles

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Article

4 min read

How does Appreciative Inquiry work?

Appreciative Inquiry (AI) inspires change by involving people in creating the kind of organisation they want to belong to...

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Article

2 min read

Why aligning your culture, brand and customer experience matters

If you’re leading a company you want every person in your organisation to know what you do, why do you do it and how do you do it – your vision, purpose, culture and brand...

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Article

2.5 min read

Tone of what? Voice and tone? Brand voice? Explain…

Brand personality is a powerful way to understand how your business relates to your customers…

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