Book


Stay human - the book
I've had my fill of cold, corporate organisations treating their employees and customers like robots.
So I set out on a mission to make businesses more human.
I realised that when you deeply connect your culture and brand, you’ll give people the experiences they yearn for.
My first book, Stay Human, is landing in September and shows how to do that by aligning culture, brand and experience.
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Stay Human articles
View all content4 min read
How does Appreciative Inquiry work?
Appreciative Inquiry (AI) inspires change by involving people in creating the kind of organisation they want to belong to...
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Why aligning your culture, brand and customer experience matters
If you’re leading a company you want every person in your organisation to know what you do, why do you do it and how do you do it – your vision, purpose, culture and brand...
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Tone of what? Voice and tone? Brand voice? Explain…
Brand personality is a powerful way to understand how your business relates to your customers…
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