Book
The Human Business
How to love your customers so they love you back
Get happy customers who buy more – and happy employees who do more. How? By starting with your strengths. The Human Business reveals a new model for aligning culture, brand and customer experience to give people the experiences they want.
After three decades of working with large, global businesses like Vodafone, Aviva and Google, Ben Afia is sharing his secrets. Packed with insights and practical tools, The Human Business helps leaders in large businesses make life better for your employees and your customers.
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What you'll get
Practical steps, case studies and hard-won experience
A way to understand what your culture's like at its best.
How to create values and behaviours that resonate.
A practical approach to aligning your leaders and people.
A way to develop brand strategy that helps you deliver on your promise.
How to make that human connection with customers.
“Companies routinely fail to deliver on their marketing problems. Ben’s brilliant caterpillar model gives you multiple ways to do something about that. This is a smart, practical and of course very human book about taking care of your people and your customers.”
Michael Croton
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