About
For almost 30 years, I’ve been trusted by some of the biggest and best companies to improve their culture, build their brands and help them express themselves.
I worked at Boots as a brand strategist, bringing in their first tone of voice just as the concept started to emerge. And I’ve run my own company since 2004 – backed up by associates I’ve mostly worked with for over a decade.
I’ve personally built strong and lasting relationships and partnerships with leaders at companies like these:
There’s nothing I love more than getting right to the heart of what makes a company tick, building transformation programmes and being the catalyst for change that sticks.
I do this by articulating your strategy, aligning your brand and culture, and engaging your teams so they support your customers with empathy.
I live in Nottingham with my wife and remaining teenager (my eldest has flown to uni). I’m the slowest swimmer at a competitive club, a keen gardener, car enthusiast and closet deep house fanatic.