Resources

We’ve found that thinking about brand personality is a handy way of helping companies understand how they relate to their customers. And nobody builds better personalities and characters than Hollywood...

Customers.

We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did...

Very few organisations manage to express their brand in a way that excites – or at least so ordinary mortals (ie non-marketers) can relate...

If you’re leading a company you want every person in your organisation to know what you do, why do you do it and how do you do it – your vision, purpose, culture and brand...

Appreciative Inquiry (AI) inspires change by involving people in creating the kind of organisation they want to belong to...

Brand personality is a powerful way to understand how your business relates to your customers…