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Ben Afia Book

Stay human - the book

Unlock profit by connecting your culture, brand and experience.

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Article

9 min read

How Hollywood can give your brand great personality

We’ve found that thinking about brand personality is a handy way of helping companies understand how they relate to their customers. And nobody builds better personalities and characters than Hollywood...

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Article

4 min read

I am not a number, I am a free man!

Customers.

We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did...

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Article

3.5 min read

Bringing your brand strategy to life

Very few organisations manage to express their brand in a way that excites – or at least so ordinary mortals (ie non-marketers) can relate...

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Podcast

Confessions of a Marketer podcast

Podcast

Superstar Communicator Podcast

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