Brand+AI

Insights

Thoughts on keeping your brand distinctive while AI changes everything. How to get the benefits without losing what makes you special.

Featured

Beyond the Numbers podcast full video
Video

AI Is Making Every Business Sound the Same

Your AI sounds like everyone elses
Article

7 min min read

Your AI sounds like everyone else's.

Find your move 37 Intro
Video

Find your Move 37 - Your Next Hire Won't Be Human

Teach AI your voice

I'll help you create a custom prompt that turns any AI into your personal writing assistant. You'll go away with something you can use straight away.

Videos

What is your move 37 Full video NCBC png
Video

Your Next Hire Won't Be Human - Ben Afia's talk at NCBC 2026

The Digital Edge Preview
Video

Keeping Your Brand Voice in an Automated World with Ben Afia

AI is all about change and behaviour
Video

How can I use AI right now?

Dont get replaced by AI
Video

Make AI your superpower

Make AI your superpower
Video

Don't get replaced by AI, lead the change

Empower your teams to experiment
Video

Empower your teams to experiment

Ben Afia The Human Business book launch appreciative inquiry
Video

The Human Business book launch - appreciative inquiry

The Human Business talk trailer
Video

The Human Business: How to love your customers so they love you back

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Video

Why CX is winning the 'Endgame' - Ben Afia (Full Podcast)

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Video

How to give customers a great experience

K GR1o U8m Y0
Video

Transforming customer experience

Video

How powerful is language?

Podcasts

Ben Afia Stay Human podcast 1 CBE
Podcast

Stay Human podcast 1. Connecting culture, brand and experience

Ben Afia Stay Human podcast 2 Experience
Podcast

Stay Human Podcast 2. Customer experience

Ben Afia Stay Human podcast 3 Brand
Podcast

Stay Human podcast 3. Brand strategy

Ben Afia Stay Human podcast 4 Culture
Podcast

Stay Human podcast 4. Culture

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Podcast

Keep Optimising Podcast - Ben Afia

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Podcast

Confessions of a Marketer podcast

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Podcast

Superstar Communicator Podcast

Articles

Why tone matters in prompting part 1 01
Article

~2 minutes min read

Why tone matters in prompting - part 1

Why tone matters in prompting part 2 01
Article

~2 minutes min read

Why tone matters in prompting - part 2

Why tone matters in prompting part 3 01
Article

~2 minutes min read

Why tone matters in prompting - part 3

Why tone matters in prompting part 4 1
Article

~2 minutes min read

Why tone matters in prompting - part 4

Culture brand experience donut
Article

2 min read

Why aligning your culture, brand and customer experience matters

RX100427
Article

4 min read

How does Appreciative Inquiry work?

Campaign 10 Hollywood brand character BLOG ARTICLE 1
Article

9 min read

How Hollywood can give your brand great personality

I am not a number I am a free man
Article

4 min read

I am not a number, I am a free man!

Bringing your brand strategy to life Lego 1
Article

3.5 min read

Bringing your brand strategy to life

Ben Afia brand voice red blog resized
Article

2.5 min read

Tone of what? Voice and tone? Brand voice? Explain…