Protect your brand in the age of AI
Practical, energising talks for brand and marketing leaders
Generic AI is flattening every brand into beige. I help your people protect what makes you distinctive - with talks that leave them clear on what to do and confident enough to do it.
Your Brand Is Being Erased
Here's how to fight back
Generic AI creates generic brands. Right now, your competitors are using the same tools with the same defaults - and everyone's starting to sound the same. This talk shows how to stay distinctive while getting all the benefits of AI.
Audiences learn:
- Why AI is a brand problem, not a technology problem
- How to capture what makes you distinctive before AI trains it out
- What governance actually looks like (and why most companies don't have it)
- How to bring people along without scaring them
Perfect for - Leadership offsites, marketing conferences, brand team away days.
Your Next Hire Won’t Be Human
How AI agents can think, plan and work like your best people
AI agents aren't coming. They're here. They can research, plan, write and make decisions - built on your brand, not against it. The businesses getting ahead aren't just using AI as a tool. They're building AI workforces that think and work like their best people.
In this talk, Ben shows how AI agents actually work - with a live demo of his own AI workforce - and gives you the steps to start building yours.
Audiences learn:
- What AI agents are and why they're different from the AI you've been using
- How to build agents that work like your best people, not generic bots
- What the right mix of human and machine looks like in practice
- The steps to start building your own AI workforce
Perfect for - Leadership events, CEO and board-level audiences.
The Six Key Skills
Making AI part of your team
We won't be covering prompting. Seriously. If that's what you need, there's a hundred YouTube videos. This workshop is for teams who want to go further - to make AI a genuine working partner, not just a fancy autocomplete.
The six skills:
- Integrating AI into real workflows, not just demos
- Structuring projects so AI can support every stage
- Setting AI up for success - giving it what it needs to do good work
- Building feedback loops that improve results over time
- Judging AI output and spotting when it's going wrong
- Knowing when to use AI and when to stay human
Perfect for - Brand teams, marketing departments, content teams - whether they're just getting started with AI or want to get much better at it.
Need something tailored?
Every audience is different. I'll dig into your industry's challenges, talk with your people, and create a session that hits the mark. Energy, finance, healthcare, telecoms - I've worked across them all. Your audience leaves energised, with practical tools they can use straight away.
About Ben
Ben Afia has spent 30 years helping major brands stay distinctive through change. Now he helps them stay distinctive through AI.
He helps companies capture what makes them distinctive, build the governance to protect it and lead the culture change that makes AI adoption stick. He's worked with:
- Vodafone - transformed customer service for 1,000 agents, boosting NPS by 15-20 points
- Aviva - trained 20,000 people across 28 countries
- BP - captured and protected their distinctive culture across global operations
- E.ON - led culture transformation reaching 16,000 people
- Aldermore Bank - transformed customer experience across the entire mortgage journey
Author of The Human Business and running his consultancy since 2004, Ben brings deep brand expertise and hands-on AI capability to every talk he gives.