Resources

Hero resources
Podcast

Confessions of a Marketer podcast

Video

How powerful is language?

Podcast

Superstar Communicator Podcast

Video

Take a fresh look at your language

Video

Ben Afia language strategist intro

Article

9 min read

How Hollywood can give your brand great personality

We’ve found that thinking about brand personality is a handy way of helping companies understand how they relate to their customers. And nobody builds better personalities and characters than Hollywood...

Read
Article

4 min read

I am not a number, I am a free man!

Customers.

We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did...

Read
Article

3.5 min read

Bringing your brand strategy to life

Very few organisations manage to express their brand in a way that excites – or at least so ordinary mortals (ie non-marketers) can relate...

Read
Article

2 min read

Why aligning your culture, brand and customer experience matters

If you’re leading a company you want every person in your organisation to know what you do, why do you do it and how do you do it – your vision, purpose, culture and brand...

Read