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Keep Optimising Podcast - Ben Afia
Listen![Campaign 10 Hollywood brand character BLOG ARTICLE 1](/uploads/imager/generic/previews/7307/Campaign-10-Hollywood-brand-character-BLOG-ARTICLE-1_bba31b7a3752f6f38de673b8f7bf9a15.jpg 600w, /uploads/imager/generic/previews/7307/Campaign-10-Hollywood-brand-character-BLOG-ARTICLE-1_9321e3cf1e1df0668b057727f44af7d3.jpg 440w)
9 min read
How Hollywood can give your brand great personality
We’ve found that thinking about brand personality is a handy way of helping companies understand how they relate to their customers. And nobody builds better personalities and characters than Hollywood...
Read![I am not a number I am a free man](/uploads/imager/generic/previews/7316/I-am-not-a-number-I-am-a-free-man_bba31b7a3752f6f38de673b8f7bf9a15.jpg 600w, /uploads/imager/generic/previews/7316/I-am-not-a-number-I-am-a-free-man_9321e3cf1e1df0668b057727f44af7d3.jpg 440w)
4 min read
I am not a number, I am a free man!
Customers.
We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did...
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