Resources

We’ve found that thinking about brand personality is a handy way of helping companies understand how they relate to their customers. And nobody builds better personalities and characters than Hollywood...

Customers.

We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did...

Very few organisations manage to express their brand in a way that excites – or at least so ordinary mortals (ie non-marketers) can relate...