ben@benafia.com +44 7909 221130 Let's talk

AI quick start

NCBC May26 2

Three ways to get started with AI

I'm Ben Afia and I make brands more distinctive with AI. 30 years in brand, culture and change. Here are a couple of things to help you today.

Teach AI your voice

I'll help you create a custom prompt that turns any AI into your personal writing assistant. You'll go away with something you can use straight away.

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PSA Impact 26 676

Work with me

Do you have 10 or more people and just want to get cracking? Expertise that'll get you more reliable, quicker results. Email me at ben@benafia.com - tell me about your business and what you're trying to achieve, and we can set up a chat.

1:1 AI Coaching

£400
An hour with me on whatever's stuck.

Bring me your sharpest AI question - the thing you can't decide, the tool you're not sure about, the workflow you want to fix. We'll dig into what's going on and explore your options. Then I'll send you a write-up with your next steps.

You get

• An hour of focused thinking on your specific situation

• A written summary within 48 hours, capturing what we covered

• Specific next steps you and your team can act on this week

Opportunity Scan

£3,000
A few days

Find out where AI will pay back most.

A 90 min session followed by an AI opportunity report report mapping how your team actually works, and how they can work better. The workflows. The bottlenecks. The places AI could save real time and real money. And the places it's just hype, so you don't waste time or money.

You get

  • A clear map of where AI fits and where it doesn't
  • Use cases ranked by what they'll bring back and what they'll cost
  • A short report you can share with your team and act on

AI Blueprint

£7,000
A month

A roadmap your leadership team can back.

A proper diagnostic across your business. Stakeholder interviews. Process mapping. Governance and security. I build you a phased roadmap and a business case strong enough to get the investment signed off.

You get

  • A roadmap with phased options and ballpark costs
  • A business case your board can say yes to
  • A presentation that brings your leadership team along

Strategy Sprint

£15,000
1-2 months

Working pilots, governance, and a team ready to move.

The Blueprint plus action. We build 2 or 3 pilot AI agents to prove value. Set up governance that keeps you on-brand at scale. Plan the change journey so your people come with you, not get bulldozed.

You get

  • 2 to 3 working AI pilots in your business
  • A governance framework that protects your brand at scale
  • A 90-day plan with owners and milestones
  • Four weeks of advisory after delivery
Vodaphone
Eon
Google
LV
Boots
Aviva
Air bp
Talk Talk
Ovo
Aldermore

“Ben has been pivotal to moving our organisation to a place where we can integrate AI into our work effectively. I particularly appreciate his unique blend of skills, Ben is both tech savvy and has an in-depth command of tone of voice, brand issues and customer experience. His help has allowed us to move forward on our AI journey with confidence.”

Caroline Collier | CEO | Inclusion Barnet

A bit about me

I help brand directors and CMOs scale AI across their teams - without losing what makes them distinctive. The right mix of human and machine. Built on your brand, not against it.

I've spent 30 years helping brands like Aviva, Vodafone, E.ON and Google grow through change. Now I help them grow through AI.

You can find me on LinkedIn.